Class 5. Consumer Welfare and Other Goals
Peak Design: A Tale of Two Slings: Peak Design and Amazon Basics (March 3, 2021)
Amazon is one of Peak Designs biggest partners. We’ve been selling Peak Design products on Amazon for years, and we work closely with Amazon to remove counterfeit and copycat products from their marketplace. Hence, we were astonished when we found out Amazon had copied one of our bestselling bags. They call it the “Everyday Sling,” which, funny enough, is exactly what we call our product.
Amazon is a revolutionary service that we use and benefit from heavily. Also, Peak Design is not the first brand to see their products copied by an Amazon in-house brand. If we were really serious people, we might get on our soapbox and pontificate about the pitfalls of capitalism. But we’re not really serious people. So we got some googley-eye glasses (thanks Amazon Prime!) and made this video instead.
It’s our goal to make the best things. If we tried to make the cheapest things, we wouldn’t be us. Amazon reminded us of that. We appreciate the pep talk, Amazon.
Know what we really appreciate? Our customers. Thank you for supporting intense, obsessive design that focuses on novel solutions to real problems. Thank you for supporting design practices that account for a product’s lifecycle, and it’s external impact on people and the planet.
CNBC: Jeff Bezos in 1999 On Amazon’s Plans Before the Dotcom Crash (Feb. 8, 2019)
Jeff Bezos explained his ambitious vision for Amazon in a 1999 interview. He made clear the company’s focus was on “great customer service” and discussed his real estate strategy. Bezos said, “There’s no guarantee that Amazon.com can be a successful company. What we’re trying to do is very complicated.” He added, “Scale is important to us and we’re going to go after that kind of scale.”